MIND THE UX: Psychology applied to design better experiences for digital products

Unlock the full potential of design to create digital products.

Create experiences people love by leveraging your design skills with behavioral psychology.

→ Back your decisions with science-based tips

→ Earn more respect from stakeholders

→ Deliver more value to customers

Go beyond just visual aesthetics and create user experiences that are intuitive, engaging, and meet user needs.

We‘ve read many book about psychology.

Most of them are theoretical and dense.

It took us a lot of time to understand, adapt and start applying the content into our daily work.

If you need an incentive to start as soon as possible, we compiled a super practical eBook explaining how to use it in real projects.

How you‘ll learn to apply:

→ Why to use it and expected outcomes

→ Short description of the psychology bias

→ Actionable blueprint teaching how to apply it

→ How to use it, through bite-sized case studies

Besides being a practical guide, we added load of references and sources to encourage you reading further.

Here are the top 5 expected outcomes once you start applying the learnings in your projects:

+ Improve usability

+ Improve user engagement

+ Get higher conversion rates

+ Enhance accessibility & inclusion

+ Increase satisfaction and loyalty

Meet the authors

Alan Pereira helped build two unicorn startup companies, from payments, and trading to digital banking, and designed seamless and delightful experiences for over 30M customers worldwide.

Előd Balázs-Engelsen set up and ran two companies. During this time, he has also been studying how some of the best products and services are changing user behaviors and reshaping our interactions as a society. He has worked across various industries, from fintech to retail and the renewable energy sector.