Bias matrix for product activities

Enhancing user experience isn’t just about improving design or adding features.

It's about understanding user behaviour to improve product success.

So, I’ve put together this bias matrix to help you:

→ Make sense of which product activity you are working on

→ What cognitive category to focus on

→ Leverage the base bias needed for that activity

Understanding cognitive biases can transform your product strategy.

These are not the only biases at play of course, but these are good ones to start with depending on the activity.

By leveraging these biases, businesses can optimize their product activities.